tag:blogger.com,1999:blog-358069612011-04-21T10:46:29.600-07:00A public diary of a non-profit's website redesign processChas Offutthttp://www.blogger.com/profile/02974686835681672394noreply@blogger.comBlogger1281100tag:blogger.com,1999:blog-35806961.post-57970813592968381182007-04-16T17:37:00.001-07:002008-12-08T19:46:47.551-08:00

It's been one year since I applied to American Rivers, 10 months of website redesign internal chatter and more than six months of blogging about our redesign(s) and I'm happy to report that we've reached the end of the road...maybe the end of this road (like a launch is ever an end).I had all of these great ideas about how I could show the good, bad and not so good times along the way, but I'm

Chas Offuttnoreply@blogger.com2tag:blogger.com,1999:blog-35806961.post-63904134279980533342007-04-12T05:17:00.000-07:002007-04-12T04:41:28.925-07:00

Though the national redesign is on it's fourth day of delay (not bad!), the wiki glossary and blog are now live. Over 60 posts fill the community blog, dating back to 2006, and more than a handful of terms exist in the first wiki glossary dedicated to river conservation - very cool.For me, the blog wrangling continues - hence my light blog posts over the last couple of weeks - and wrapping up

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-67170003765114313612007-04-11T18:23:00.000-07:002008-12-08T19:46:47.828-08:00

After 8+ months of conceptualizing the whats, whys, whos, and hows, we've finally launched Act for Healthy Rivers (www.healthyrivers.org). The first site, phase I, is designed to speak to river groups, or anyone working (and possibly profiting, ie rafting or guiding services) on the water.Phase II, which is scheduled to launch early this summer, is geared to *Joe Public*. Not too many details on

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-87816762635270325382007-04-04T14:22:00.000-07:002008-12-08T19:46:48.207-08:00

Creativity is good, but finding those who are doing well is better.That's at least been my mantra as we've gone through the redesign process. I love finding good examples of what others are doing online and using it as a benchmark for us and our work on the web.And fortunately, there are some great brains in the non-profit tech/strategy world who have really opened my eyes as we near the end of

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-51332547107618599082007-04-04T05:11:00.000-07:002007-04-04T14:19:18.164-07:00

delayed launch.It's Wednesday morning and we have a national site that is looking great, but is taking a little longer to develop than expected.Since last fall, we've been shooting for an April 6th launch date to give us a couple of weeks to work out the kinks prior to the biggest media event of the year (i.e. traffic to the site), the release of America's Most Endangered Rivers of 2007 report on

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-72968210943810144322007-04-02T15:21:00.000-07:002008-12-08T19:46:48.657-08:00

We're still planning on launching Friday - as of now. The pages are being built, content being migrated, and staff being informed of the various (and exciting) upgrades to the new site. And funny thing, after five or six straight weekends of work, I suddenly feel like there isn't much to do. Calm before the storm?Our partners have all of the content, the blog and the wiki are gearing up for the

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-21279237918543882922007-03-30T11:29:00.000-07:002008-12-08T19:46:49.788-08:00

One week until launch and we have over 400+ pages to convert (create for most) to the new look. Safe to say, the next week will be busy.In the mean time, I sent a second email to all staff with the following screenshots. My first email contained only the front page a week ago, so it was about time to give everyone a better idea (as I see it develop for myself) of our new look and direction. Since

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-82871389900436964982007-03-27T14:26:00.000-07:002008-12-08T19:46:50.523-08:00

We're soooo close to wrapping up this site and launching Act for Healthy Rivers, a project that has been in the making since last July. This has not been an easy task - small niche campaigns never are - but overall I think we're in a good place.Plus, the *slog* will be reinforced/cross-promoted nicely on our national river blog. More to come, but here are a few screenshots.Front pageSlog (sewage

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-60315348381979112622007-03-23T05:43:00.000-07:002008-12-08T19:46:50.885-08:00

Over the last couple of days, I've gone back and forth with our partner on the design of the blog and I'm quite happy with the finished product. Blogs are so easy. In fact, so easy (and fun) that I've been distracted from what I probably should be doing more of...content wrangling.But fortunately, I am roughly 70% complete with two content sections left to go, *Your Region* and *Community Tools*

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-14210088980186145482007-03-21T21:01:00.000-07:002008-12-08T19:46:50.900-08:00

Well, you get the idea, it's a blog, with blog stuff, that does blog things. But we plan on sprucing it up a wee bit so that it looks a little less of a packaged WordPress theme.I really like the header, and though I spent too much time searching for photos last night, I think we'll probably use it just the way it is. Searching for photos is such a time suck, but oddly enough, somewhat

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-42609097779299259432007-03-21T16:01:00.000-07:002008-12-08T19:46:51.043-08:00

Trust me, the sum of the parts will make a whole site, but for now the immediate focus is on the individual components. And we need a lot of them as we build out the various parts in Convio - but that's actually kind of preferred as I'm learning.The more parts we have, the greater control of the site we'll have down the road. For those who know Convio, we'll have a lot of *reusable* content at

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-26556291710353824142007-03-20T18:43:00.000-07:002008-12-08T19:46:51.216-08:00

I'm pretty psyched about this: our very own RIVERpedia that can complement Wikipedia's existing river entries as well as create new ones. It's kind of lofty, but our goal is to expand the knowledge-base of river terms. I've been talking about wikis quite a bit (internally and externally), so it's good to finally see a public facing wiki.Though we're using two wikispaces.com wikis internally (for

Chas Offuttnoreply@blogger.comtag:blogger.com,1999:blog-35806961.post-84735063799719066962007-03-16T07:08:00.000-07:002008-12-08T19:46:51.472-08:00

As I'm learning, few things are built inside of Convio. Currently, our team is building a variety of pages that will eventually be broken down into components and migrated to Convio. The sum of the parts: a page wrapper that can be edited by us.Then when ready, it appears that with our new wrapper and security category, we can easily switch out one page wrapper with the other - content remaining

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-86028711692507973272007-03-15T07:26:00.000-07:002008-12-08T19:46:51.757-08:00

We had a quick look at a mock-up of the newsletter last week, but I think it was a little premature as the design concept matched past iterations of our homepage design.This one is much more along the lines of what our website will look like, minus the logo of course. So, on the right track.Our edits/thoughts with the design elements were basically -Header: Seemed like there were two headers on

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-3348068369119400162007-03-13T21:53:00.000-07:002008-12-08T19:46:52.112-08:00

A couple of weeks ago, I mentioned that we had exceeded last year's number by 50. Well, as of today we've doubled last year's total (300 cleanup organizers!). And it continues to grow, which is very cool.On top of it, looks like we'll have four 2008 Subarus (possibly before they even hit the showroom floor) to drive around various parts of the country promoting National River Cleanup Week.What

Chas Offuttnoreply@blogger.comtag:blogger.com,1999:blog-35806961.post-14137116155386350932007-03-13T14:41:00.000-07:002008-12-08T19:46:52.298-08:00

This comic strip is fitting for yesterday's post...Funny, we finalized our blogging policy Monday morning and that afternoon, a colleague gave me the below Frank and Ernest comic strip. This makes at least three web-related strips that have been left on my desk, and yes, sometimes even mysteriously.But kind of cool, like the 5th grade anonymous valentine card (that is until you discover it was

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-85494513796731247622007-03-12T15:35:00.000-07:002007-03-12T19:50:17.125-07:00

For the last few weeks, our controlled group of 10 bloggers have been meeting and discussing what it means to blog. Yes, as I've been musing all along, we're attempting to define it for us.These meetings have been a lot of fun, and productive, which is cooler. We've taken a look at who's blogging, how they're talking online, and what value we can add to the river conversation (we know it's

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-82734389110891644472007-03-01T20:27:00.000-08:002007-03-01T20:44:45.934-08:00

For the last five months I've been able to squeeze in (okay, on average that is) at least one post a day to follow our three website redesign web developments, but this week I've completely fallen of course. And it's not slowing down.As we enter the production phase, the content needs have finally taken its toll on me. I can finally say - with great confidence - that we're no longer redesigning a

Chas Offuttnoreply@blogger.com2tag:blogger.com,1999:blog-35806961.post-47687927532785628972007-02-26T11:07:00.000-08:002008-12-08T19:46:52.649-08:00

We knew developing a strategy for Act for Healthy Rivers would be a challenge. We knew conceptualizing the bits and pieces would be time consuming, if not frustrating. And we knew that at some point, all of us would have different ideas of what it should look like. Basically, we were right on all levels.But I think that's a fairly typical design process too. Sometimes things have to get worse

Chas Offuttnoreply@blogger.com2tag:blogger.com,1999:blog-35806961.post-20651765693826941832007-02-26T05:28:00.000-08:002008-12-08T19:46:53.499-08:00

OneMinuteHowTo.com is a lot of fun. Each podcast is unique, creative, and engaging. A perfect opportunity to expand - if not further test - our outreach opportunities online, right?But before I attempted to sell it internally, I felt I needed to go through the process myself. So, I recorded a show with George (for the music buffs, a must visit: EclecticMix) on creating a 2.0 organization. I've

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-87769708219804055812007-02-24T08:38:00.000-08:002008-12-08T19:46:54.249-08:00

We have about 6-weeks left until the National River Cleanup Week registration deadline arrives and we've already exceeded last year's number of organizers by 50 - very cool! We've had a couple of hiccups early on with the Google-map-in-reverse strategy, but it seems to be working just fine now - I think it was (usually is) an issue with our language, not clear enough.We've come a long way since

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-86398955110405419692007-02-23T18:55:00.000-08:002008-12-08T19:46:54.702-08:00

Let the coding begin! Today, our partners handed off the creative assets to our second half partners so that the back end work can begin Monday morning. We've come a long way since the early rounds of the wireframes.I didn't plan for Convio's consultants to be involved in the process, but after a call between one of their tech guys and our team on the ground, I realized that it would be a big

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-34750674182618369302007-02-21T17:57:00.000-08:002008-12-08T19:46:56.062-08:00

We've taken left and right turns over the last couple of weeks, but with every turn we've seemed to bounce back and land in the middle. I was a bit frustrated with the last design, but it was my suggestions that pointed us in that direction. It's funny, though I know the colors, design structure, and direction of the site, once you see your ideas actually in place, it's easy to think, 'what was I

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-9991241124122988502007-02-20T19:22:00.000-08:002008-12-08T19:46:56.188-08:00

The latest design for Act for Healthy Rivers took a downward turn. After the intervention last Thursday, we thought we were on the right track. But unfortunately not.Basically, it was too much map, not enough of sewage + blog = slog. We want river groups to enlist, but the engine of the site will be the slog content which we will use to drive more folks to the site.Though the newest design

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-48722542487248224192007-02-19T15:04:00.000-08:002008-12-08T19:46:56.353-08:00

The biggest problem with the first design was 1) the amount of space the top image took and 2) the fact that the email sign-up box was at the bottom of the page.Given that most of our content was below the fold with the first design, our request was to change things around and bring the content to the surface - as much as possible. However, despite our best effort, the second draft didn't seem to

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-72645168922470051172007-02-19T12:09:00.000-08:002007-02-19T04:54:26.360-08:00

Our goal is still to go live with the new site prior to this April's big media event, America's Most Endangered Rivers. We usually see five times the traffic for a couple of days, so it's an opportunity for greater exposure that I don't want to miss.Gearing up for next steps, our partners have created a production schedule based upon the anticipated finalization of wireframes and site design by

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-19051785138249313812007-02-16T08:30:00.000-08:002008-12-08T19:46:56.381-08:00

During the last round of wireframes for our national site, we also approved the sitemap. So we thought. However, once we got a better look at our decisions in color, we made a slight tweak to the main navigation. The change was basically switching out the Successes section with the wider net, About Us.We didn't have much in store for the Successes section for the main navigation and as we

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-81476992102828614622007-02-15T10:15:00.000-08:002008-12-08T19:46:56.680-08:00

I've been suffering from project fatigue. Added time, combined with many different front page designs, has created project fatigue. It's a feeling rooted in the weeds of a project that bounces back and forth from clarity and confusion. And over time the line between the two simply dissolved.The last round was safe, probably a little too safe, but most importantly it didn't beckon action as we had

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-30341165810190918322007-02-15T09:19:00.000-08:002008-12-08T19:46:57.031-08:00

We took the feedback from our last discussion and turned it over to our partners who came back with exactly what we asked for - see below. There were slight tweaks, but overall it looked pretty good - though possibly a little dark (our suggestion). However, it does have the basic elements we're shooting for: simple navigation, pleasing to the eye, and a collaborative feel.Most recent Previous

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-3208698399458379222007-02-13T21:00:00.000-08:002008-12-08T19:46:57.348-08:00

A buddy of mine just launched Gale Force Sailing and when I first checked his page rankings, he didn't even make the first couple of pages (but his wikipedia entry did).Then he got an email from a keen supporter and Search Engine Optimization/Marketing guy who did a few quick maneuvers on a sailing directory and he jumped to the top of Google. See the communication thread here.That was pretty

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-85336601346402335392007-02-13T20:31:00.000-08:002008-12-08T19:46:57.499-08:00

Mock-ups are definitely a different animal.I've known that, but even though I was reminded with a comment when the wireframes were first proposed, I'm little surprised of the things I missed. Makes me wonder if there are other low hanging fruits that were glossed over. Hmm.But the long-short of it is that we like the look of mock-up 1 (left image) over the second option. However, my concern is

Chas Offuttnoreply@blogger.com2tag:blogger.com,1999:blog-35806961.post-24565245992461857322007-02-13T09:59:00.000-08:002008-12-08T19:46:57.644-08:00

I haven't participated in the *conversation* as much as I would like, but I think Best Practices in Using Web 2.0 in Nonprofits is a great example of walking the talk.Over the last few months, I've been looking into different wiki platforms to test functionality for when we launch our wiki glossary of river terms on the redesigned national site - see the front page mock-up, left navigation.I've

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-35087027596482336732007-02-12T16:59:00.000-08:002008-12-08T19:46:57.911-08:00

Late Friday afternoon, we got the first design mock-up of our national site. After a month of reviewing wireframes - and since June planning for the website redesign - it's great to start seeing actual designs.The wireframes are a different animal than the mock-ups. And though we labored over the navigation, text, and feel of the site to be, the front page mock-up gives me a completely different

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-42857222586275814462007-02-10T09:50:00.000-08:002008-12-08T19:46:57.941-08:00

This is it, the first look at colors, navigation, and general feel of our national site. Big difference from the wireframes, understandably so, but cool to finally see something.They are two completely different approaches and I have a reaction to both, but I'll save it for early next week as I try to let the look and feel sink in a little bit. But not too long as we're chatting with the design

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-27011585826960342342007-02-09T05:09:00.000-08:002008-12-08T19:46:58.180-08:00

This week has been all about Act for Healthy Rivers. It's a good thing since I've been in a bit if a holding pattern with the national redesign. Our partners tasked with the design side of things have been busy at work with the homepage mock-up following the series of wireframe developments.The added time this week has allowed us to focus our attention on Act for Healthy Rivers' design elements.

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-22765436151970909452007-02-07T19:40:00.000-08:002008-12-08T19:46:58.330-08:00

We're in a good place. Though a different approach to the last mock-up (and original designs), we're moving in the right direction.There are a lot of great aspects to this design and one that our partners put a rush on so that we can put it in front of our executive team, internal focus group, and eventually the campaign's steering committee before we move forward with the build out.The call out

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-48461120103197370782007-02-06T18:44:00.000-08:002008-12-08T19:46:58.495-08:00

The clarity from last meeting was quickly forgotten as we grappled with design elements, messaging, and structure. We didn't necessarily take a step backwards, but we did slosh about in the weeds. The deeper we went, the more we needed to revisit our goals.And that's what we attempted to do, back off for a few minutes and get a fresh look at the front page, direction of site/campaign.After a

Chas Offuttnoreply@blogger.com4tag:blogger.com,1999:blog-35806961.post-81179775412132183832007-02-02T19:57:00.000-08:002008-12-08T19:46:58.627-08:00

With one redesign complete, the next couple of months will be pretty intense with the launching of Act for Healthy Rivers (next few weeks, cross your fingers) and the launching of the redesigned, rebranded, and reworded national site in April. This past week has definitely felt like the calm before the storm. The two remaining sites couldn't be more different in design, scope, and audience.AHR is

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-4979643891007674972007-02-01T14:24:00.000-08:002007-02-01T18:48:36.993-08:00

The term blogging elicits fear, excitement, and confusion. Possibly all at once too. Living in DC, I've become a little sensitive to the many-meaning-one-worded, words. Think 'republican' and 'democrat'. Need I say anymore?Taking it one step further, I do think there is comfort in labeling (or tagging) things, people, and experiences as we see them. In fact, The Pew Internet & American Life

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-393447544687087182007-01-31T12:53:00.000-08:002007-01-31T19:57:19.754-08:00

I should have listened to my gut. When I wrote about Snap in December, I thought I found a win for the user (they get a preview of the site) and for us (one more attempt to keep them on our site).Well, it's only been a couple of months, but I'm less concerned these days about driving folks off our site and more interested in our redesign building a relationship that fosters trust around the

Chas Offuttnoreply@blogger.com2tag:blogger.com,1999:blog-35806961.post-22660156576371307422007-01-31T07:09:00.000-08:002008-12-08T19:46:58.906-08:00

This is a great site, one minute how-to podcasts from 'How to cook a proper steak' to 'How to look like a zombie' to 'How to write a resume cover letter'. There are over a 100 podcasts on the site that recently won a Podcast Peer Award.And then there's my personal favorite, 'How to prepare a Guinness for consumption'.Last week, I did a one minute how-to show with George on 'How to create a Web

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-63945258583200071342007-01-30T12:57:00.000-08:002008-12-08T19:46:59.585-08:00

We're exploring the idea of a webcast for the release of our annual report on America's Most Endangered Rivers and I've gone to the usual suspects (here, here, and here) for info, but can't find many organizations who've utilized this tool.There is a lot of cool potential (and hopefully savings too) for maximizing our opportunity to highlight this year's 10 most endangered rivers. I've found one

Chas Offuttnoreply@blogger.com2tag:blogger.com,1999:blog-35806961.post-68696521197531579052007-01-30T07:20:00.000-08:002008-12-08T19:47:00.017-08:00

Last week Beth pointed me to a great read, Non-Profit Tech Blog: Confessions of a Non-Profit IT Director. On Sunday, Allan's blog post gave me a great call out and had some good questions for me to ponder as we move forward with our redesign(s). He wrote:What I would like Chas to show is his toolset for web information architecture design. Does he use Visio? Does he brainstorm on paper? Does he

Chas Offuttnoreply@blogger.com5tag:blogger.com,1999:blog-35806961.post-14596406044959019282007-01-29T05:26:00.000-08:002008-12-08T19:47:00.043-08:00

The Act for Healthy Rivers team met again last Friday to discuss the mock-ups. We had a great meeting and it was the first time all of us have sat down and accomplished what we set out to do over the typically short time together (finished early in fact!).This was not because we had a hard time agreeing in previous meetings, but up until now the project was still too ambiguous. This meeting had

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-23058608342582129812007-01-24T14:55:00.000-08:002008-12-08T19:47:00.440-08:00

We've hopefully taken our last spin with the wireframes and sitemap for our national site. Though it's been over a month and stops here, here, here, here, and here, I think we're at a good place for moving forward. I devoted a little more time to this stage than I had planned, but I thought it was important to flesh out some of the building blocks due to my newness to the organization, partnering

Chas Offuttnoreply@blogger.com1tag:blogger.com,1999:blog-35806961.post-17211444499059365902007-01-23T11:57:00.000-08:002008-12-08T19:47:28.916-08:00

It's been a while since there's been work to discuss, but we're making good progress with Act for Healthy Rivers' transformation from The Citizens' Agenda for Rivers. After what feels like months of strategy (and we needed every bit of it), we have three mock-ups to review and discuss as a team before providing our partners with feedback for moving forward with the build out.Act for Healthy

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-4851154377850480912007-01-19T19:28:00.000-08:002008-12-08T19:47:30.337-08:00

We’d like to be smart too, so I’ve reviewed The 59 Smartest Orgs Online and came up with the top 10 things we can do in preparation for our website redesign. Or look to do in the coming year(s)—I’m trying to be realistic. But some very cool ideas to strive for in the weeks, months, and years ahead. The order below is of no particular interest.Hats off to all of the organizations mentioned in The

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-51269843141527092472007-01-19T13:07:00.000-08:002008-12-08T19:47:32.437-08:00

Greater discussion on the homepage has produced two new drafts. The big difference from our first round is that we've added a few extra bells and whistles.In round two, we addressed the following:A quick link drop down menu for our "In Your Region' section.Changed 'River Basics' to something a little more clever, 'Riverpedia'.A direct link to our signature campaign, 'America's Most Endangered

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-56492948370451766112007-01-18T14:14:00.000-08:002007-01-18T20:03:19.214-08:00

I feel like we're spending a lot of time on the site map/wireframe phase (see the first draft here and here), but I can't help to think that unless we have a rock solid foundation for moving forward our work online may get lost in the shuffle (lots of cooks, revamped focus online, and lots of old, old pages on existing site).I think developing a sound platform (remember I'm new to the

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-1177622696333565112007-01-17T04:50:00.000-08:002007-01-17T05:06:04.982-08:00

I think for us pretty simple: if we want to work with communities, we better start talking to communities.This is one reason behind our push to increase our efforts on the ground by adding the number of field offices, partnering with local groups, and reaching out to community/civic leaders. Basically, we're betting that a centralized, top down approach to conservation (similar to politics and

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-38951699545475534042007-01-16T08:00:00.000-08:002008-12-08T19:47:32.686-08:00

Since we're having so much fun with the Flickr photo contest, we've extended the deadline to February 28th. So far, we have over a couple hundred photos and a few dozen "members" in our group. Not bad for our first run at a digital photo contest, but the real benefit to us has been experimenting with a photo sharing site for our redesign.Our photos take up a lot of space on our server which is

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-51104867742854413452007-01-10T09:01:00.000-08:002008-12-08T19:47:32.880-08:00

This redesign process has made me hungry for feeds. I eat them in the morning, at lunch time, and at night. Really Simple Syndication (RSS) has definitely changed the I receive my information, attempt to stay on top of my field, and enjoy my momentary breaks at work. My appetite ranges from BBC world news to techcrunch to ZeFrank. And the more feeds I devour, the less I read the paper stuff:

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-21372803268271776992007-01-09T08:00:00.000-08:002008-12-08T19:47:33.710-08:00

More wireframes are below, so I’ll be short. It’s great to see this stuff, wrap my head around it, and have things actually take shape. Previous work: sitemap and homepage wireframe.As we move forward with additional design elements, several preliminary recommendations are noted below: Reorganize the site’s content to focus on the user and allow for easy access to the wealth of content and tools

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-68376679863532347372007-01-08T09:48:00.000-08:002007-01-08T19:37:58.779-08:00

A good hard look at anything you do will produce some interesting questions. And some not so interesting (but necessary) questions, like how many spaces after a period—one space or two?This was a fun discussion that split various members of our Outreach & Communication team into two (the week before the New Year was pretty slow).For myself, I've always been a monospaced kind of guy, but many of

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-43383959337611305722007-01-07T17:49:00.000-08:002008-12-08T19:47:33.838-08:00

Over the last few months, there have been some excellent opinion pieces and news stories published on our issues (result of some pretty savvy media maneuvering by the field and DC folks), but we haven't been able to capitalize on the moment as well as I think we would've liked online. Our method has been to post the links on internal pages, add to the homepage, and/or include in our monthly

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-67828307937605240832007-01-05T08:50:00.000-08:002008-12-08T19:47:34.011-08:00

After six months of talking, planning, and speculating (here, here, and here) we finally have something to rest our eyes on: a wireframe homepage. Amazing how a few lines, boxes, and words can really help me (and I'll go on a limb and say everyone else too) put a face on this project.This is a huge first step for us and I think we're on the right track with our work to date (see the proposed site

Chas Offuttnoreply@blogger.com2tag:blogger.com,1999:blog-35806961.post-9229535143540079202007-01-03T15:56:00.000-08:002007-01-03T16:14:43.418-08:00

I've heard of Slide before, but haven't tested it until now. Very cool feature and it plays nicely with our Flickr photos too.We know our photo album page is the most viewed page on our site (and Convio's photo album doesn't really compare to the stuff that is out there now), so I think it makes sense to play it up a bit on our site.I'd love good photo use ideas, know of anyone doing this

Chas Offuttnoreply@blogger.com2tag:blogger.com,1999:blog-35806961.post-68812207594800554032007-01-03T08:00:00.000-08:002008-12-08T19:47:34.157-08:00

Talking about what we'd like to do online is pretty easy, if not fun. Opening the conversation to include anything and all is simple. But when push comes to shove and you don't have a solid foundation to build upon, the Christmas Tree Effect threatens to strike.CTE is the inevitable, and unfortunate situation to be in, when your information needs outgrow your architecture and you begin to 'hang

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-55903121589716365022007-01-02T13:49:00.000-08:002008-12-08T19:47:34.291-08:00

Anticipating the need to share large files in the near future, I thought DivShare was pretty cool. And it’s free…and no registration…and up to 100mb. I decided to test it out with the 8mb PowerPoint presentation that I put together for the RSS brown bag lunch last month. I’d rather have these pages live online, but didn't think it was worthy of space on our servers. So, I think DivShare will be

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-27755196314580280772007-01-02T08:00:00.000-08:002007-01-02T06:32:29.796-08:00

Happy New Year! These past few weeks have been a little busy with year-end giving, so my break from the blog was actually pretty nice.I'm glad to be back and would like to bring you up to speed on some key developments. First of all, the week ahead will be huge as we begin to put a face on the national redesign with a site map and wire frame. After 6-months of talking about what we can do online,

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-51694415972016284382006-12-21T05:03:00.000-08:002006-12-23T05:12:07.658-08:00

I'm in Atlanta until the middle of next week and will return with a post on January 2, 2007.Happy holidays and all the best for the New Year.

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-21149803617816083752006-12-20T08:40:00.000-08:002008-12-08T19:47:34.623-08:00

Roughly a month ago, we sent a survey to our die-hard activists (segmented list) to learn a little bit more about who they are, what they want, and how we can improve our communication with them.Surprisingly, they said they wanted more actions. Go figure. However, on top of that, we did learn a few additional things about our activists from this survey and hope to do the same with our current

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-78748214008394129312006-12-19T06:27:00.000-08:002008-12-08T19:47:34.767-08:00

Last night I attended a Drupal meetup at the Science Club where Development Seed (the firm at the Act for Healthy Rivers helm) unveiled a team aggregator approach to quantifying the online chatter.Following on The Cluetrain Manifesto’s market of conversations theme, Development Seed announced that they’ve finished the beta work on "Managing News"—a new tool that allows organizations to track,

Chas Offuttnoreply@blogger.com1tag:blogger.com,1999:blog-35806961.post-9154351847405817012006-12-15T20:37:00.000-08:002008-12-08T19:47:34.980-08:00

I've been blogging about our website(s) redesign for the last couple of months and have shared it with several folks internally as well as friends in the community, but it will soon be linked from our homepage with a few additional engagement tools.On Monday, we are planning on posting a link that invites our ‘traffic’ to be involved in the redesign process. By doing so, I hope we can:Create a

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-28349147514978222672006-12-15T11:38:00.000-08:002006-12-15T05:50:54.964-08:00

Ever since I read Robert Scoble's post on attending a funeral, I was hooked.I mean really, a Microsoft tech guy blogging about life and death? What gives, but it was one of the more authentic pieces of work, reflections I can remember. Anyhow, I read Scobleizer pretty regularly now and I have to come clean; I've committed Scoble's #9 sin: blog about blogging (there's also been a lot of consumer

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-84580381373560906002006-12-14T20:41:00.000-08:002008-12-08T19:47:35.176-08:00

I love blogs and the whole concept of them, but like environmentalism in the 21st century, the word itself seems to have exploded to represent something much larger than what was originally set out to accomplish.And for this reason blogs seem to have become a loaded term that conjures, denotes, and/or implies a million different things to a million different people. We view words in the context

Chas Offuttnoreply@blogger.com2tag:blogger.com,1999:blog-35806961.post-68251201003695818972006-12-12T19:10:00.000-08:002006-12-12T19:54:54.419-08:00

In partnership with Yahoo!, Network for Good recently launched their charity badge to leverage greater personal fundraising power - check out the one I created down and to the right.Just last month I received an email from a supporter who wished to add an American Rivers widget to his MySpace page, but unfortunately we couldn't respond other than a logo taken from our site and a hyperlink to our

Chas Offuttnoreply@blogger.com1tag:blogger.com,1999:blog-35806961.post-76895511790541964842006-12-08T09:17:00.000-08:002008-12-08T19:47:35.342-08:00

Honestly, I've always thought site previews were kind of annoying, but I'm trying to figure out how we can balance the need of external links with the desire of keeping people on our site.Anyhow, I've been reading Jakob Nielsen's Designing Web Usability: The Practice of Simplicity (found it on my desk the first day and took it as a hint) and though the book was published in 2000, I'm finding it

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-270560665960450882006-12-07T12:53:00.000-08:002008-12-08T19:47:35.541-08:00

Alright, enough talk, looks like we’re going to give wikis a try and create 10 unique private wikis for our ‘America’s 10 Most Endangered Rivers of 2007.’ I was pretty psyched when I received the email today:Ok, Chas. Knowing that you’ll be there for support, we’ll take 10 wikis for MER this year… We don’t know which ten rivers it will be yet, but I suppose as soon as we do, we start

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-89787473931237372902006-12-07T12:02:00.000-08:002008-12-08T19:47:36.146-08:00

We've completed day 1 and we have five cleanups that have been registered. We had one hiccup right from the start, but puffinworks was on top of it and so far, it seems pretty straight forward for folks. Haven't heard from anyone, so we'll take the 'no news is good news' approach.We have though just sent our monthly newsletter out with NRCW as the feature story, so I'd expect a lot of visits

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-6762943084439817412006-12-05T20:20:00.000-08:002006-12-05T14:26:07.449-08:00

Quick poll to follow up with the release of NationalRiverCleanup.orgIs the National River Cleanup Week registration process:Easy to follow and a little differentExcellent, love the 'Google in Reverse' registration processOkay, I guess, but it was a little time consuming to register for a cleanupVery confusing and took a great deal of my concentration to register for a cleanupMake Free Online Polls

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-76032179816241777172006-12-05T19:50:00.000-08:002008-12-08T19:47:37.189-08:00

Take a peak, we're up and running with a soft launch...until tomorrow when we send out to our media lists. We'll follow on Thursday with a mention in our email newsletter, The Current. Then the following week, a greater placement on our homepage.Take a spin and leave a few thoughts, words of wisdom, or ideas for improvement - NationalRiverCleanup.org.Though we're live, this is just the beginning.

Chas Offuttnoreply@blogger.com1tag:blogger.com,1999:blog-35806961.post-81997323692191826512006-12-04T17:47:00.000-08:002008-12-08T19:47:37.346-08:00

I continued my RSS tirade in the office last Friday with our second brown bag lunch (see the first), Creating & Using RSS. My push is probably getting annoying, but again, if we’re planning on offering this service on our website, I’d like for everyone to know how they work.We hope to do some cool things online and staff involvement will be key. And, it’s not just necessary for program staff; I

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-34462043939509402412006-12-04T13:44:00.000-08:002008-12-08T19:47:37.365-08:00

So we hope.The plan right now is to make one last round of non-text related edits and then tomorrow (cross your fingers) go through the text. Fortunately, there aren't many words, but we need to go through it pretty thoroughly.On Wednesday, we’ll turn it loose with a press release before we send it out to with our monthly newsletter audience on Thursday. After that, I’m sure we’ll go through

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-7261969685668035112006-12-01T17:01:00.000-08:002006-12-01T04:25:28.149-08:00

A couple of colleagues forwarded me an email from Defenders of Wildlife who are opening up their website redesign to a select group in Washington, DC—very cool, I love this idea.Creating a little anticipation to the process is key and asking folks in the neighborhood to participate in the process is great. I like the fact that Defenders, a group I’ve always turned to for guidance when designing

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-1834986019323996602006-11-30T02:18:00.000-08:002006-11-30T05:04:03.023-08:00

A by-product of this effort to date (kind of unexpected too) is that I’m being introduced to folks in the marketing field.Okay, introduced may be a strong word, but I’m at least being guided toward notable individuals with significant marketing experience who will benefit my organization’s work online. One notable is Katya Andresen, author of Robin Hood Marketing and Non-Profit Marketing Blog,

Chas Offuttnoreply@blogger.com1tag:blogger.com,1999:blog-35806961.post-53600736492848207382006-11-29T13:10:00.000-08:002006-11-29T13:15:09.030-08:00

This is not highly relevant to our website redesign, but there are a couple of things that I wanted to highlight with RiversandCreeks’ recent posting, Rivers in Art.First of all, the blog post was written by American Whitewater’s Pacific Northwest Stewardship Director, Tom O’keefe. Secondly, it’s a great piece reflecting on a recent trip to Washington, DC - the post truly captures the social and

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-75395227427278418332006-11-28T14:52:00.000-08:002006-11-28T14:14:49.749-08:00

Robert Scoble, the guy who put a human face on Microsoft with his blog Scobleizer, may not have been the first, but he did make blogging popular. Especially since he was doing it from the belly of the beast, cool stuff.And let’s just imagine that the word Microsoft is interchangeable with Bill Gates (stretch I'm sure), but to the techie audience, I would suspect Robert Scoble is close

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-7675772367813054222006-11-27T13:07:00.001-08:002006-11-28T10:43:53.921-08:00

I just read Steve Bridger’s piece, You’ve been promoted to “Buzz Director” (what, you don’t have one?), and found it very relevant to our website(s) redesign process. The post reads like a checklist and I’d definitely agree that certain shake-ups from within are key to an organization’s growth online and off.However, I know there is a balance, but at what rate does one push, encourage, and nudge

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-88308817248673586332006-11-27T11:13:00.000-08:002006-11-27T11:42:31.948-08:00

I started a content inventory late last week and I'm finally done—what an absolutely mind numbing experience. Our national website tally: 1,163 pages. Every page was touched at least once…possibly even twice.My URL hand-crawl experience (and I feel it too) revealed the following:Over 800 html pages;Nearly 250 PDFs;50-60 broken links;25-40 word document downloads; Roughly a couple dozen photo

Chas Offuttnoreply@blogger.com2tag:blogger.com,1999:blog-35806961.post-32968053020876439832006-11-24T17:31:00.000-08:002006-11-28T04:11:43.867-08:00

Late last week, I started a content inventory project (shoot me now) for our national site and though my left pinky and forefinger are nearly numb from the continued banging of the ‘ctrl c’ and ‘ctrl v’ function, I have to admit this is a pretty good exercise (discovered a dam cool photo page too) to become intimate with your web content.And, really, what better reminder than a content inventory

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-30932885860816876762006-11-22T10:01:00.000-08:002006-11-22T10:28:47.025-08:00

The right photo makes all of the difference and I think we found it. Disregard the previous post and implication that we settled on an image, because we found an even better photo for the National River Cleanup Week's flash introduction.What makes this photo pretty cool is that there is an actual connection to our efforts; it was taken in 2005 during a cleanup by a volunteer (and/or supporter,

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-11761967011286222122006-11-22T06:16:00.000-08:002006-11-22T07:02:27.513-08:00

The right photo to convey the right meaning is not always an easy thing to agree on. An understatement to say the least, but it’s an important process nonetheless.It reminds me of choosing the right color of the paint for the bedroom, and though you might like a hint of yellow, your wife tells you that statistically couples are 75% more likely to quarrel in a yellow room. So yellow is

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-52519369599395531172006-11-21T06:09:00.000-08:002006-11-22T05:09:15.841-08:00

How do you improve your organization’s search engine ranking?I worked for Away.com several years back and I remember coming across the term for the first time and thinking search engine optimization marketing was pretty obscure stuff. Not any more, and in fact, it's a booming business (read The Long Tail).What I've come away with is that SEO is more of an art than a science and there are

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-61639698451048883632006-11-18T01:22:00.000-08:002006-11-17T22:40:51.194-08:00

I've run this by some key individuals within the organization and the consensus is that this photo is not trashy enough.Sure, there are tires and styrofoam products in the image, but it’s not that obvious. So, keeping in mind with what I learned the other day, we need to find a photo that contains a stronger call to arms for our national river cleanup website.Though the trash in our rivers is

Chas Offuttnoreply@blogger.com5tag:blogger.com,1999:blog-35806961.post-334690609102570342006-11-17T07:47:00.000-08:002006-11-17T09:30:30.531-08:00

We’ve gone around the horn with the National River Cleanup Week registration process trying to find the most effective one-two combination and I think we’re on to something…a Google map in reverse.Our challenge has been potentially plotting multiple 2007 cleanups on one river and all within the same zip code too. It's not too accurate and we definitely didn’t want to ask for the cleanup longitude

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-25084266016191094872006-11-16T23:45:00.000-08:002006-11-16T14:27:25.155-08:00

The flash introduction to our National River Cleanup Week website looks great, however several folks who took a fresh look at it thought it was hard to tell that the photo of river trash was actually river trash.I’m a little too close to the project, so I’m sort of useless, but more than one person mentioned the tough to tell river trash header. And that's enough for me.So, we’re looking for

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-73893036704898040402006-11-15T05:40:00.000-08:002006-11-15T05:42:57.720-08:00

I learned a pretty big lesson yesterday. For one of our redesigns in motions, I’ve included the live link to the pages for folks to review our work to date. I’ve just learned that this is poor form.Over the last few weeks, I’ve been reaching out to various folks for their input and feedback. Well, with our work on the National River Cleanup Week taking shape, I wanted to share my efforts with our

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-52547786290268508442006-11-14T21:19:00.000-08:002006-11-14T14:23:22.685-08:00

We have a draft of the 2006 cleanup map. We're still addressing the issues noted earlier, but at least this gives us a great visual of previous cleanup efforts. Very cool.Our primary audience is indeed the organizers, but we also want to attract prospective volunteers by having them search a cleanup in their state. This will be a second map and will allow prospective volunteers to find a cleanup

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-90820854428285204202006-11-14T21:03:00.000-08:002006-11-14T14:22:19.466-08:00

The second draft is complete. For this round, I sat down with our team leader and we went through the site, page by page. It’s not a big site, but took a little time to think about user scenarios.Anyhow, we felt like the trash photo in the flash header was a little tough to tell that it was actually trash on a river. I've looked at it too many times now, does it look like trash to you?It would be

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-80948574745888071302006-11-14T19:24:00.000-08:002006-11-14T06:30:51.980-08:00

We’re scheduled for an email blast tomorrow to all of our online supporters who have taken an action over the last 6 - 12 months. It was supposed to go out yesterday, but we got a little backed up with national ‘sends’ that needed to go ASAP.Anyhow, we’re striving to stick to two national ‘sends’ a week, but we’re monitoring our efforts closely to see what and how our audience responds. Maybe it’

Chas Offuttnoreply@blogger.com1tag:blogger.com,1999:blog-35806961.post-5181272037111744432006-11-13T14:44:00.000-08:002006-11-13T15:15:26.380-08:00

Very cool, got the poll from Vizu working this afternoon. For some reason I was getting a server error from Vizu and couldn't complete my poll last night. Anyhow, if you look down and to the right in the blog bling section, you'll also see the poll. It would be a cool idea to have something along the lines of 'Rate this page' at the bottom of some of our content heavy pages, similar to what

Chas Offuttnoreply@blogger.com2tag:blogger.com,1999:blog-35806961.post-53464370617413379442006-11-13T10:06:00.000-08:002006-11-13T08:08:01.550-08:00

Last week I wrote about trying to decide what reporting tool we would want for our redesign(s) and I think I have an answer, both. Why have just one when you can have Google Analytics AND Crazy Egg.Honestly, it seems like it is a good idea to have two systems in place so that there is a bit of checks and balances with web reporting. And, Crazy Egg has a heat map, very cool.At first the heat map

Chas Offuttnoreply@blogger.com2tag:blogger.com,1999:blog-35806961.post-5528489461703298812006-11-11T19:26:00.000-08:002006-11-12T20:38:02.622-08:00

I have to admit, I'm enjoying my social media experiment—um, blogging—a bit more than I thought I would. It’s hard not to feel a small widget of dork-pride in the process, but don't worry I haven't had to hold any calls due to my blogging.Anyhow, I’m reading Katya Andersen’s book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, and the read is very good timing as my

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-84531974700574579532006-11-11T18:54:00.000-08:002006-11-12T20:32:04.786-08:00

Cool stuff. Alan Rosenblatt's blog, Dr. DigiPol: Caring for Politics in the Digital Age, had some nice things to say about what I'm attempting to do here. It was very much appreciated as well as his efforts in the advocacy field to bring folks together for roundtable discussions.However, I do want to make it clear that though this blog addresses some of the changes within my organization, it is

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-33005516673437513702006-11-10T08:45:00.000-08:002006-11-11T10:49:49.896-08:00

Last August I visited Convio in Austin, TX, and asked them when they would fix their RSS feature—I could never get it to work properly. At the time, it seemed pretty shabby, but I don't think many clients were clamoring for it. However, to their credit, Convio addressed the faulty feeds.For this blog, I wanted to test out Feedburner for our future web work, so I signed up and got the ball

Chas Offuttnoreply@blogger.com0tag:blogger.com,1999:blog-35806961.post-42180883802650581502006-11-09T14:46:00.000-08:002006-11-16T19:39:59.374-08:00

From what I understand about our website to date is that it’s been largely reacting to organizational needs.To a certain extent, this is expected as the web is the primary means in which we reach our audience(s) and typically comes in to play after some big event. However, as we move forward I hope we can become a little more proactive with our attempt to connect our supporters to new river

Chas Offuttnoreply@blogger.com5tag:blogger.com,1999:blog-35806961.post-82682605158474643132006-11-09T14:06:00.001-08:002006-11-11T10:53:31.308-08:00

I can be persistent, and at times impatient, but I’m really jonesing for my organization to test out a wiki. There’s a lot of buzz floating around wikis (great podcast) online, and everyone knows within the organization that I’ve been proselytizing like no tomorrow, but can we take the leap of faith…let go of the notion of message control?I’ve been trying to pitch various uses of wikis within,

Chas Offuttnoreply@blogger.com2tag:blogger.com,1999:blog-35806961.post-31234895549278313752006-11-08T12:56:00.000-08:002006-11-11T10:55:13.991-08:00

We're testing out two different reporting mechanisms, but man they’re off. I really like Google Analytics and have been using it to gauge interaction for this blog as a larger test for the redesigned pages of our national site.However, I’m a big fan of cross referencing web reporting metrics, so a friend suggested I try Crazy Egg which gives you the first 5000 pages free. And, along with that you

Chas Offuttnoreply@blogger.com1tag:blogger.com,1999:blog-35806961.post-21140298322347381232006-11-07T15:45:00.000-08:002006-11-11T10:46:50.704-08:00

Tim O’Reilly’s list of core competencies that define Web 2.0 is interesting to ponder as we embark on a redesign that will be contained within a closed system, Convio. However, what is interesting to note and remember as we move forward is the fourth rule: Harnessing collective intelligence.From our brown bag lunch last month, we were hopefully able to demonstrate that Web 2.0 is a philosophy.

Chas Offuttnoreply@blogger.com0