Monday, April 16, 2007

American Rivers dot org is LIVE!

It's been one year since I applied to American Rivers, 10 months of website redesign internal chatter and more than six months of blogging about our redesign(s) and I'm happy to report that we've reached the end of the road...maybe the end of this road (like a launch is ever an end).

I had all of these great ideas about how I could show the good, bad and not so good times along the way, but I'm just too tired at this point.

To quickly recap: We were supposed to launch last Thursday, before everyone awoke the next morning, but Convio had a widespread advocacy module update deployment that same night which brought roughly a quarter of the servers to their knees. That was sleepless night #1. We weren't aware of this and it inevitably cost us a night's worth of work. We've been backpedaling ever since.

However, as another weekend was consumed by updates, review and pages being built out (America's Most Endangered Rivers report comes out in a few hours, so new pages needed to be built), we finally flipped the switch this morning at 5:45.

It's good to finally have all our cards on the table, but it doesn't make the *cleaning* any easier. There's a lot to do before the biggest traffic day of the year (release of Most Endangered Rivers report), but all and all, we're very pleased where we are right now. Take a spin.

Here are a few before and after pictures -


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Anonymous said...

Congratulations! It looks modern, appealing, and easy to digest. And thank you for giving those of us who are considering a redesign some foreshadowing of what to expect.
Tony Bogar
Friends of the River

Chas Offutt said...

Tony, thanks for your comments, much appreciated. I've learned an awful lot over the last 6-10 months and good chunk of it from blog interactions, so thanks for reading and following our developments.

Good luck with your redesign!