Thursday, March 15, 2007

eNewsletter draft template proposed

We had a quick look at a mock-up of the newsletter last week, but I think it was a little premature as the design concept matched past iterations of our homepage design.

This one is much more along the lines of what our website will look like, minus the logo of course. So, on the right track.

Our edits/thoughts with the design elements were basically -

Header: Seemed like there were two headers on top of one another, which seemed less than ideal use of space for newsletters(?).

Title of eNewsletter: This needs to be spelled out - The Current: A steady stream of river news

Left column: It looks too much like our web navigation and not a table of contents, overview of our subject areas. I think we’d like a greater sense of separation between the profile and feature sections from the rest of the items - possibly a different color too.

Our sections:

Profile: Name of individual
Feature: Title of story
Ripple effect
Notable Folks
Take Action
Our pick
In the news
Blog musings
Donate button (less of section, more of a stand alone)

But all said and done, this is a minor detail to the bigger picture...our national site redesign. In the mean time, I'm still pulling teeth - I mean content from our website...

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