Friday, December 15, 2006

Greater public participation in redesign

I've been blogging about our website(s) redesign for the last couple of months and have shared it with several folks internally as well as friends in the community, but it will soon be linked from our homepage with a few additional engagement tools.

On Monday, we are planning on posting a link that invites our ‘traffic’ to be involved in the redesign process. By doing so, I hope we can:

  1. Create a little excitement with the changes ahead;
  2. Build on the great feedback that has been shared already; and
  3. Learn from our supporters, activists, and members about how we can improve our communication with them.
On the menu for greater public participation: an online survey, an audio recorded (over the phone) feedback, and this blog. I’m curious how a user generated podcast will work out (btw, I’ve recently learned about audio discussion boards and have become quite intrigued).

This is our first public step announcing the website redesign as well as me blogging—only a handful of folks are aware of this effort...but that will change shortly. All of it should be interesting and hopefully a value-rich exercise that we’ll be able to learn more about our audience as well as better identify our niche in the marketplace.

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