Friday, December 01, 2006

Group seeks public input in web redesign

A couple of colleagues forwarded me an email from Defenders of Wildlife who are opening up their website redesign to a select group in Washington, DC—very cool, I love this idea.

Creating a little anticipation to the process is key and asking folks in the neighborhood to participate in the process is great. I like the fact that Defenders, a group I’ve always turned to for guidance when designing donation page(s), creating our newsletter, or communicating with our activists, has extended an invitation to the public to be ‘in a focus group on our new website.’

I think setting the right mood for a redesign is essential for not only getting folks excited about next steps online, but getting them involved with the work. For us, I’m still toying with this idea and have been talking to folks internally about how we can best do this, but I certainly hope we can follow Defenders lead by opening our doors for community input on our national website redesign.

To get started, we’re launching next week our web redesign ‘cat out of the bag’ survey to capture input from our day-to-day website traffic. It may also be cool for folks to call in and leave their verbal suggestions. Anyhow, stay tuned, next week our photo contest goes back up on our homepage and we tackle the next phase of our redesign process: public exposure.

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