National River Cleanup Week (.org) underway

This is a start to a fairly new project. It's pretty ambitious, but exciting as it fits in pretty well with our existing work.

We’ve recently adopted the 15 year-old national river cleanup from America Outdoors, but with some challenges of course: how to convert an audience comfortable with direct mail to online registration. And for that matter, everything online.

The existing site, nationalrivercleanup.com, consists of pages within America Outdoors. We’re working with a one-man development team (who btw provides a great service to non-profits!) to redesign the navigation, architecture, and overall feel of the site. We've recently completed a draft of the navigation, which will set the course (and foundation) for the work to follow.