Saturday, October 14, 2006

National River Cleanup Week (.org) underway

This is a start to a fairly new project. It's pretty ambitious, but exciting as it fits in pretty well with our existing work.

We’ve recently adopted the 15 year-old national river cleanup from America Outdoors, but with some challenges of course: how to convert an audience comfortable with direct mail to online registration. And for that matter, everything online.

The existing site,, consists of pages within America Outdoors. We’re working with a one-man development team (who btw provides a great service to non-profits!) to redesign the navigation, architecture, and overall feel of the site. We've recently completed a draft of the navigation, which will set the course (and foundation) for the work to follow.

No comments: