Go, go widget power...for fundraising

In partnership with Yahoo!, Network for Good recently launched their charity badge to leverage greater personal fundraising power - check out the one I created down and to the right.

Just last month I received an email from a supporter who wished to add an American Rivers widget to his MySpace page, but unfortunately we couldn't respond other than a logo taken from our site and a hyperlink to our donation page. It's kind of lame, but that's all we had at the time being. Fortunately, Convio is working on introducing a similar tool this January.

What's also cool about Network for Good's charity badge is that the user can add a photo of their choice or a link to a YouTube video. The downside (I learned after having created a badge) is that I can't return to edit the content, but I'm sure that won't be for long. I bet there will be some pretty neat improvements as we enter the new year and a viable option for us as we move forward with our redesigned website.

It would've been very cool to have suggested to our supporter that he personalize copy, create a badge, copy a snippet of code, and plug it on his site. Hopefully, in the near future, we can offer this.

There’s also a contest that Yahoo! is running, check it out here. And to learn more about Network for Good's efforts, read Katya's blog post.