PhilTube is great...and how true

I have to admit, I'm enjoying my social media experiment—um, blogging—a bit more than I thought I would. It’s hard not to feel a small widget of dork-pride in the process, but don't worry I haven't had to hold any calls due to my blogging.

Anyhow, I’m reading Katya Andersen’s book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, and the read is very good timing as my organization is currently going through a large branding exercise (hence the website redesign), so I naturally catch myself folding pages for future use. I find the layout and organization of the book extremely user friendly—I’m a sucker for bullets, bold, and numbers when breaking down a new subject area.

So, I just learned of Katya’s blog and enjoyed (and wholeheartedly agreed—we’re guilty of it too!) her post on YouTube for nonprofits. Some excellent points for us to remember as we hope to add new videos to our YouTube channel.

Cool, American Rivers PSA on YouTube

Not sure who did this, but very cool. It would be kind of fun if we could work with high schools, colleges, and/or universities to produce similar advocacy pieces as a part of thier studies. Love to know who made this and how it came about.

The PSA video could even be another contest...that is if we get past some of the hurdles with our legal team. We're currently experiencing a Flickr photo contest hold up, though hope to have it resolved by next week's newsletter blast.

Rain Gardens

The buzz seems to be catching on internally. Thanks to Brad (National Media Director) and our first YouTube video, I think folks in the office are pretty psyched about the potential to engage visitors visually. Right on. Some other groups are doing it here and here.