How redesigns really work
Creativity is good, but finding those who are doing well is better.
That's at least been my mantra as we've gone through the redesign process. I love finding good examples of what others are doing online and using it as a benchmark for us and our work on the web.
And fortunately, there are some great brains in the non-profit tech/strategy world who have really opened my eyes as we near the end of our redesign road (yikes, it's been six-months already?). And thankfully, there are people who've been involved in this process who I don't work with and who have provided that outside prospective - you know who you are, thank you.
One of the cooler functions (IMHO) with our redesign site is the Find an Expert page on our site. I wish I could take credit for this, but I can't. I first saw this on Environmental Defense's site and just thought it was a brilliant way to put people in front our your organization.
People give to people, right? Well, we're banking on the fact that people support people too. Our goal with the redesign is to put our people in front of our audience. Then the organization. Hence the community blog, wiki glossary, and the Find an Expert link.
I hope you get to know the folks who are working on the front lines of river conservation, hear their stories, see their photographs, watch their videos, and learn about their work through their eyes.
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