Tuesday, November 14, 2006

Surveying our online activists

We’re scheduled for an email blast tomorrow to all of our online supporters who have taken an action over the last 6 - 12 months. It was supposed to go out yesterday, but we got a little backed up with national ‘sends’ that needed to go ASAP.

Anyhow, we’re striving to stick to two national ‘sends’ a week, but we’re monitoring our efforts closely to see what and how our audience responds. Maybe it’s too much or maybe we can send more, just don't know for sure.

During our survey preparation, we decided we wanted a core group of individuals to survey so that we could learn a little more about about our online supporters—this is hopefully just the start. I'd like to get a better idea what make our online mass tick and how they want to communicate with us. Not an easy process, but an important one nonetheless.

The 20 survey questions (btw, I just took an IFAW survey that contained 45 questions—ouch!) were conceived during our first meeting with BBMG and run the gauntlet of organizational needs. Our plan to date is to send this email out and then wait a few days and post a passive survey—same survey minus a couple of questions—request on our homepage to capture the opinions of our passerby traffic.

So, if you have a second, take a look at our survey and let us know if we’ve missed any biggies. What else do we want to know? And remember, these online folks are our bread and butter, so we’re hoping for an above average survey response.

1 comment:

laser surveying equipment said...

i tried to take the IFAW survey that contained 45 questions but it was closed for some reason !! know where i could take it somewhere else?!

Great post.