Wednesday, February 07, 2007

AHR's front page takes on another look

We're in a good place. Though a different approach to the last mock-up (and original designs), we're moving in the right direction.

There are a lot of great aspects to this design and one that our partners put a rush on so that we can put it in front of our executive team, internal focus group, and eventually the campaign's steering committee before we move forward with the build out.

The call out to the river groups is key for us in the Join Us section to the right of the header image as they are our primary audience. And the bling underneath is pretty cool too - we like the collaborative emphasis.

The Join Us section is the homepage ask; we want groups to click on this section and get in the act. The basic premise behind the site is that if you're a river group working on river-related issues, we'd like for this site to be the platform for information (as well as content to share with your constituency) and action behind 'Right-to-Know' legislation.

Though the text in various sections is a little unbalanced, the basic layout is heading in the right direction. In the short time we've had our hands on this design this afternoon, the feedback that rose to the top of conversation was that it was a little bland - nothing popped at the first impression.

We're planning on taking one more look tomorrow and get back to our partners by the afternoon, but I wonder how much 'pop' there should be when we're going for substance, greater content over flash - that kind of thing. We'll have to find the middle road in order to move forward, but in the mean time take a look at the slog post on the bill icon - fun stuff that made me laugh when I first saw it.

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